Diamonds are an investment. They symbolize love between two people, they represent status, and they’ve been desired, protected, and hunted since their culmination in 3,000 years ago in India.

They've been a source of fascination for centuries. In fact, the word "diamond" comes from the Greek word adamas, meaning "unconquerable".

The first diamond was mined 3,000 years ago in India. The earliest known reference to diamond is a Sanskrit manuscript by a minister in a northern Indian dynasty. The work is dated from 320-296 BCE.

Small numbers of diamonds began to appear in European regalia and jewelry of the 13th century. At its earliest times, it was an accent point among pearls in wrought gold. However, by the 16th century, diamond took its natural spotlight as the centerpiece of a jewelry set. By the 17th century, diamonds overtook small jewels and large ones by the 18th century.

In the 13th Century, Louis IX of France established a law stating diamonds were only to be reserved for the king. He found diamonds to be rare and of the utmost value. Within 100 years diamonds appeared in royal jewelry of both men and women, then among the greater European aristocracy, with the wealthy merchant class showing the occasional diamond by the 17th century.

So now fast forward to 1871 when world production of diamonds exceeded 1 million carats for the first time. It was at this point that diamonds would be produced at a phenomenal rate. The growth and popularity of diamonds only continue to increase with time. Going into the 20th century, India's maximum production raised to 100 million carats.

It’s no surprise that diamonds have attracted everyone from A-list celebrities and the Royal family to the happy couple next door who just got engaged. It’s time to choose the right diamond for the right moment from the right store. Visit our jewelry showroom today to learn more about our incredible selection of diamonds that are perfect to mark any occasion.